Liverpool FC scores first football m-commerce site

[King Binny]

Liverpool Football Club fans will soon be able to buy the latest kit through what is believed to be the first mobile store for a football club.

The site, developed by Snow Valley, will stock the club's entire range of merchandise and kit.

It will sit on Snow Valley's Muse ecommerce platform, which allows the club to incorporate information from social media sites such as Facebook.

Chris Jennions, internet sales manager at Liverpool FC, said: "[The store is] driven by our fans. We could see that they were visiting the site with their phones and so it made sense to provide them with a really good mobile-optimised shopping experience."

Liverpool recently signed Andy Carroll from Newcastle for a record £35m, and the club will hope that sales of the shirt bearing his name will sell well.

Liverpool Football Club has launched a mobile store which it believes makes the club the first in the world of football to offer such a service.

The mobile version of the club’s online store will work with most smart phones including handsets running on Android but has been optimised for the iPhone.

 

[Boozer]

Great, now you can't buy your favourite out-of-stock shirt anytime, anyplace.

 

[peterhague]

[quote author=Boozer link=topic=44312.msg1289291#msg1289291 date=1298376155]
Great, now you can't buy your favourite out-of-stock shirt anytime, anyplace.
[/quote]

ha, reminds me of the infamously sold out CL-winning shirt 05/06 - it was staggering how badly the club was run, commercially, before H&G took over.

 

[Fabio]

i got that red and gold beast with luis on the back

loved it

 

[WhyAlwaysMe?]

As did I!

 

[Avmenon]

[quote author=Fabio link=topic=44312.msg1289343#msg1289343 date=1298382270]
i got that red and gold beast with luis on the back

loved it
[/quote]

That was a beautiful shirt