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Liverpool Finances 2021/22
Bring Me Closer
SWISS RAMBLE
MAR 7
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Liverpool’s 2021/22 financial results covered a season when the club was successful in winning both English domestic cups, namely the FA Cup and the EFL Cup. However, it was a case of “so near, yet so far” in the two major competitions, as they finished runners-up to Manchester City in the Premier League and were beaten in the final of the Champions League by Real Madrid.
The financial results were boosted by this being the first full season after the COVID pandemic.
Profit/(Loss) 2021/22
Liverpool swung from a £5m pre-tax loss to a £7m profit, as revenue shot up £107m (22%) from £487m to a club record £594m, but this was partly offset by operating expenses rising £85m (16%) to £612m and profit on player sales falling £11m from £39m to £28m.
Profit after tax was lower at £2m, due to a £5m tax charge.
The main reason for Liverpool’s revenue increase was the return of fans to the stadium, which led to significant increases in both match day, up £83m from just £4m to £87m, and commercial, which rose £29m (13%) from £218m to £247m. Both of these were new club highs.
However, broadcasting fell £5m (2%) from £266m to £261m, despite the success on the pitch, as the prior year included some revenue deferred from 2019/20 after that season was extended beyond the club’s accounting close.
However, Liverpool’s significant revenue growth did not directly feed into the bottom line, as expenses also grew substantially. Wages shot up £52m (16%) from £314m to £366m (another club record), while other expenses rose £36m (38%) from £96m to £132m, mainly due to the higher cost of staging games with fans.
On the other hand, player amortisation fell £5m (5%) from £108m to £103m, while net interest payable was cut by a third to £2m.
Only half the Premier League has so far published accounts for 2021/22, so comparisons with other clubs are a bit misleading, as the prior year figures were severely impacted by the pandemic with almost all games played behind closed doors.
That said, Liverpool’s £7m pre-tax profit is the third best to date last season, only surpassed by Manchester City £42m and West Ham £12m. This sustainable approach is in stark contrast to some other leading clubs, as large losses were reported by Manchester United £150m, Tottenham £61m and Arsenal £45m (plus Chelsea £156m in 2020/21).
In the previous two seasons, Liverpool’s revenue was significantly impacted by COVID. I estimate that they lost £114m, split between £27m in 2019/20 and £87m in 2020/21, largely from match day, as games were played behind closed doors.
To further place Liverpool’s small £2m post-tax profit into context, some other leading European clubs have reported considerably worse results for 2021/22, including PSG £327m (per French newspaper L’Equipe), Juventus £212m, Roma £190m, Barcelona £157m, Inter £124m and Real Madrid £119m.
Note: the Spanish clubs’ figures have been adjusted for their famous economic levers.
Liverpool’s profit from player sales fell £11m from £39m to £28m, mainly from Harry Wilson to Fulham, Marko Grujic to Porto, Xherdan Shaqiri to Lyon, Taiwo Awoniyi to Union Berlin and Kamil Grabara to FC Copenhagen. They also lost Georginio Wijnaldum to PSG on a free transfer.
The ability to realise profits was hit by the depressed transfer market, as budgets were impacted by the financial pressures of the pandemic, but some clubs have still managed to generate good money from payer trading, especially Aston Villa £97m, Manchester City £68m and Leicester City £44. Despite the decrease, Liverpool’s £28m was still one of the better results.
Pre-tax Profit/(Loss)
This is the first time that Liverpool have made a profit since 2018/19, having lost £51m in the preceding two years. The pandemic obviously hit the Reds finances, as they had been consistently profitable beforehand. They managed to generate nearly a quarter of a billion profit in the preceding five years, which is good going in the fiercely competitive world of football.
That included a huge £125m profit in 2018, which is the third highest profit ever in the Premier League. Liverpool’s profits of £42m in 2019 and £40m in 2017 also feature in the top 20 financial results.
Exceptional Items
In recent years Liverpool have also benefited from the absence of exceptional charges, which had increased their costs by £113m in the 10 years up to 2016, mainly stadium development £61m and sacked managers £47m.
However, since then, they have only booked a £4m profit on the sale of their former training ground at Melwood.
Profit from Player Sales
Like many other clubs, Liverpool have become increasingly reliant on profit from player sales, generating nearly £400m from this activity since 2015. In the early years under FSG, it was very different story, as they actually posted losses from player trading for three consecutive seasons, while they cleared out some deadwood.
The accounts note that the profit made since year-end from player sales is £36m, including Sadio Mané to Bayern Munich, Neco Williams to Nottingham Forest, Takumi Minamino to Monaco and Ben Davies to Rangers. A few players left as free agents, including Divock Origi to Milan and Lorius Karius to Newcastle United.
A key element of Liverpool’s strategy is to be a club that sells well, as can be seen by the profit from player sales in the five years up to 2021, where only Chelsea made more than the Reds with £413m. Liverpool’s £274m was far ahead of the rest of the Big Six.
That said, other clubs are beginning to do better in this space, while Liverpool have suffered from a few players running down their contracts, so they cannot rest on their laurels.
Operating Profit/(Loss)
Liverpool’s operating loss (i.e. excluding player sales, exceptional items and interest payable) narrowed from £40m to £18m. The club used to be one of the very few that managed to achieve (small) operating profits, but this changed in 2020, largely due to the impact of COVID.
Most football clubs post losses at the operating level, which was the case for all but two clubs in the top flight in 2020/21, when some suffered massive losses, e.g. Chelsea £159m and Everton £118m.
Only West Ham have managed to make money from day-to-day business so far in 2021/22, but Liverpool’s £18m operating loss is the second best result to date in the Premier League.
EBITDA
Liverpool’s EBITDA (Earnings Before Interest, Tax, Depreciation & Amortisation), which is often considered a proxy for cash operating profit, as it strips out player sales and exceptional items, improved from £77m to a very healthy £96m, albeit a fair bit lower than their £124m peak pre-pandemic.
Nevertheless, Liverpool’s £96m EBITDA is still the third best in the Premier League, only behind Manchester City £131m and Tottenham £114m. It is better than both Arsenal £83m and Manchester United £81m.
Revenue
Liverpool’s £594m revenue is the club’s highest ever, £61m (11%) more than the previous £533m pre-pandemic peak in 2018/19. Interestingly, virtually all the growth since then has come in commercial, as match day only rose £3m, while broadcasting was flat.
Nevertheless, broadcasting remains the most important revenue stream at 44%, closely followed by commercial with 42%. Match day only accounts for 15% of total revenue.
In fact, Liverpool have enjoyed by far the largest revenue growth of the Big Six in the last five years, rising £230m (63%) from £364m to £594m. The next highest increases were Manchester City with £160m, followed by Tottenham £137m and Chelsea £120m. Manchester United were basically unchanged over this period, while Arsenal actually dropped £54m.
Liverpool’s revenue outperformance is perhaps best illustrated by the comparison with Manchester United, where the £217m shortfall in 2017 has been converted to an £11m surplus in 2022, i.e. a massive swing of £228m.
As a result, Liverpool’s £594m revenue is now the second highest in England, only behind Manchester City £613m. United are within touching distance at £583m, but there is then a huge £100-200m gap to the next clubs: Chelsea £481m, Tottenham £443m and Arsenal £369m.
In other words, in revenue terms, there is competitive imbalance even within the Big Six .
Comparing Liverpool with Manchester City, we can see that the Reds are better in two revenue streams, namely match day and broadcasting, but the significant commercial deficit is enough to put City ahead overall.
Money League
Liverpool were the biggest movers in the Deloitte Money League, rising four places from 7th to 3rd, to overtake Manchester United in the rankings for the first time. The gap to the top two (Manchester City and Real Madrid) was negligible.
In fact, Liverpool had the highest year-on-year revenue growth of any club in the Money League Top 20 with their £106m increase comfortably outpacing Manchester United £89m, Tottenham £82m and PSG £61m.
This is pretty good going for a club that was languishing in 12th place in Deloitte’s rankings as recently as 2013.
Broadcasting Revenue
Liverpool’s broadcasting income fell £5m (2%) from £266m to £261m, despite reaching three finals (and winning two of them), as the previous year included some revenue for games played after the 2019/20 accounting close after the season was extended due to COVID delays.
The resulting reduction more than offset the increase in Champions League earnings after Liverpool reached the final last season.
Because of the deferred TV money in 2020/21, comparisons against many other clubs are a bit meaningless, but in 2021/22 Liverpool’s £261m was the highest in England (and indeed Europe), ahead of Manchester City £249m.
My estimate is that Liverpool’s prior year broadcasting revenue was inflated by £35m, due to the deferrals from 2019/20. Clubs with a May year-end (like Liverpool) had the largest revenue deferrals, while those with a July accounting close deferred nothing into their 2020/21 accounts.
Liverpool received £152m from Premier League central TV distribution, which was £2m higher than prior year, mainly thanks to finishing one place better (2nd vs. 3rd), which meant a higher merit payment.
Liverpool’s popularity meant that they were televised live no fewer than 29 times, which was the most of any club (along with Arsenal), generating the largest facility fee payment.
Liverpool should earn more in 2022/23 from the new Premier League deal, which I estimate is 11% higher than the current agreement. Although domestic rights are flat, overseas rights have surged 25%, including the spectacular NBC deal in the US.
However, this would be partly offset by if they finish below second place, which seems likely at this stage.
Europe TV
I estimate that Liverpool earned €118m for reaching the Champions League final, which was €30m more than the previous season, when they only got to the quarter-finals.
Unsurprisingly, Liverpool’s €118m was the highest earned by an English club from Europe in 2021/22, ahead of Manchester City’s €108m. Liverpool’s prize money was obviously higher, but City did better in both the TV pool (after finishing top in the previous season’s Premier League) and UEFA coefficient.
Qualification for the Champions League is very important for Liverpool’s business model, as the earnings are significantly lower in the Europa League (average £28m) and the Europa Conference (only €9min 2021/22).
The Champions League has been an important driver of Liverpool’s revenue growth with an impressive €478m earned in the last five years, around the same amount as Manchester City, but much more than other English clubs.
As Jürgen Klopp said, “We played five years in a row in the Champions League, which is massive money, and went to the final three times in that time.”
The contrast with Liverpool’s European exploits in the previous five years is stark, as they only earned €59m in that period, despite reaching the Europa League final in 2016, as they failed to qualify on two occasions.
Unless there is a minor miracle in the second leg in Madrid, Liverpool will exit this season’s Champions League at the last 16 stage, which will hit their revenue. My model suggests that they will earn €82m, which would be €36m lower than 2021/22. This figure was boosted by winning five games in the group (each victory worth €2.8m).
Commercial Revenue
Liverpool’s commercial income rose £29m (13%) from £218m to a club record £247m, due to strong growth in sponsorships and increased revenue from the re-opening of non-match day operations such as the retail stores and the Tour and Museum Centre.
A total of eight new partnerships were signed, including Sonos, Kodansha, Vistaprint and Wasabi.
Liverpool’s £131m growth in commercial revenue since 2016 has kept pace with Manchester City, with Tottenham just behind, while their increase was significantly better than Chelsea, Arsenal and particularly Manchester United, whose revenue actually dropped over this period.
This has led to the commercial gap between United and Liverpool reducing from £153m to just £11m.
Nevertheless, Liverpool’s £247m remains the third highest commercial revenue in England, still a fair way behind Manchester City £309m, though Reds fans will no doubt raise an eyebrow about this comparison.