[quote author=Asbo link=topic=44054.msg1278725#msg1278725 date=1296914419]
Someone made the point (somewhere today maybe on here?) that it will be IMPOSSIBLE to regulate.
One example given is Abramovich or Citys owners sponsoring Chelsea with one of his own companies for an unrealistic amount, but how can FIFA stop them?
The name on the shirt would be legit, the sponsorship deal unbeleivable
[/quote]
According to the Swiss Ramble UEFA won't allow this:-
http://swissramble.blogspot.com/2010/10/how-manchester-city-could-break-even.html
I'll quote the relevant bit from that blog as I would imagine not everybody would want to read through it all:-
Someone made the point (somewhere today maybe on here?) that it will be IMPOSSIBLE to regulate.
One example given is Abramovich or Citys owners sponsoring Chelsea with one of his own companies for an unrealistic amount, but how can FIFA stop them?
The name on the shirt would be legit, the sponsorship deal unbeleivable
[/quote]
According to the Swiss Ramble UEFA won't allow this:-
http://swissramble.blogspot.com/2010/10/how-manchester-city-could-break-even.html
I'll quote the relevant bit from that blog as I would imagine not everybody would want to read through it all:-
This is the area where those fans who have not bothered to plough through UEFA’s regulations (and who can blame them?) see an easy way to reach the target. Why doesn’t the Sheikh sign a £200 million sponsorship deal? Or pay £50 million a season for a super-VIP executive box?
Unfortunately, that simply will not fly, as UEFA have introduced the concept of “fair value†so beloved of tax authorities when reviewing inter-company transactions. In short, if an owner over-pays for services, this will be adjusted down to market value, i.e. what the club would have received if the transactions were conducted on an “arm’s length†basis. Obviously, there is still some scope for manipulation, but the most blatant excesses should be prevented.