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Ian Ayre Has Left The Building (almost)

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Liverpool's departing chief executive Ian Ayre didn't receive any farewell plaudits at his final Premier League summit, despite a decade representing his club at the meetings.

Some club officials are still unaware of his Anfield departure later this month, with Premier League executive chairman Richard Scudamore making no reference to it being Ayre's final meeting or the significant contribution he has made.

The non-existent leaving party — there was just a brief hug from Scudamore when Ayre said goodbye — probably has a lot to do with Liverpool's TV money ambitions. Anfield's American owners want to cash in on Liverpool trailing only Manchester United in their global appeal.

Under Ayre, Liverpool have led Big Six clubs in wanting the £3.5billion of overseas TV cash to break from being shared equally among the 20 clubs and instead be divided up based on performance and worldwide TV ratings.

Ayre, who is moving to TSV 1860 Munich, said: 'This is not a fight against collective negotiations. It's about the distribution of overseas monies being done on a proportional model.'

Asked about Big Six backing, he said: 'This isn't going away. There's a whole debate going on.'

However, 14 other clubs want to keep the status quo. West Ham joint-chairman David Gold said: 'You change the Premier League founders' agreement at your peril. The current distribution of TV money is why the PL is the most successful club competition in world football.'
 
What, no pics of Ayre with the lappy girls abroad, and then sat next to them a few weeks later at Anfield? Shame on you 6CM
 
As a commericial director or COO he has the right attributes. However CEO of a football club was beyond his capabilities. As it probably would for most business people.

He was frustrating, but there is no denying his committment for wanting the best for the club.

Good luck Ian. As a CEO you won't be missed.


Pretty much this. CEO of a football club is different to being a CEO of a normal business. You see the same thing with Woodward at Utd these are people who understand the commercial and financial aspects of running the club but they aren't football people.
 
Ayre has the proportionality argument correct..

Unpopular among the EPL pigs in the trough but correct.
It's correct, but it doesn't mean it's right. Not by any means.

If anything the TV money should be divided up further & dropped down the divisions & to grass roots. Even a couple of percentage more dripped down could keep loads of small clubs solvent & improve grass roots levels dramatically.

That would improve the quality of football & footballers coming through for decades to come.

Doing this proportional division would just further cement the damage done by cl & el clubs getting more cash & widen the gap between the haves & the have nots.

As we're in that 'big six' I get that it's in our favour, but it doesn't make it right, it doesn't make it moral, & it certainly does not make it good for the game.

Unfortunately I think at some point it's inevitable, I've said for years that at some point I can see the pl clubs lobbying for & then allowing 3pm games to be streamed legally here, (the current broadcasting ban law has a huge loophole in it regards streaming that hasn't been tested yet) & I think the 'big six' will force it to be on a club by club basis or not at all. This will end up serving as a test for individual or proportional tv rights money.
 
I can see the possibility of. European Super League getting a step closer if the also-rans in the EPL trying to hang on to the coat tails of the big clubs and not accept their fair share of the cake. Jon makes a great moral argument but it's the most immoral of industries.
That said I think the EPL does contribute significantly to and with the FA for such things. For example they are spending £20m in Liverpool upgrading four playing field sites into FA football "hubs"
Fucking Gold and Sullivan would be the head of the queue if they were not heading a shitty little club, who's big-boy aspirations was not a one season wonder.
I think proportionality is a fair enough argument.
It's not necessarily Ayres though it's the other big clubs as well , it's certainly FSG's and perhaps it's Ayres lack of negotiation skills and gravitas that is not moving on to reality.
 
It's correct, but it doesn't mean it's right. Not by any means.

If anything the TV money should be divided up further & dropped down the divisions & to grass roots. Even a couple of percentage more dripped down could keep loads of small clubs solvent & improve grass roots levels dramatically.

That would improve the quality of football & footballers coming through for decades to come.

Doing this proportional division would just further cement the damage done by cl & el clubs getting more cash & widen the gap between the haves & the have nots.

As we're in that 'big six' I get that it's in our favour, but it doesn't make it right, it doesn't make it moral, & it certainly does not make it good for the game.

Unfortunately I think at some point it's inevitable, I've said for years that at some point I can see the pl clubs lobbying for & then allowing 3pm games to be streamed legally here, (the current broadcasting ban law has a huge loophole in it regards streaming that hasn't been tested yet) & I think the 'big six' will force it to be on a club by club basis or not at all. This will end up serving as a test for individual or proportional tv rights money.

Not even sure it's really in our favour. Based on the table above we would get an extra £40m a year more or less the same as Arsenal and City while Man U would get an extra £80m, Chelsea an extra £50m. We would still need massive investment to level the playing field.
 
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