They've all learnt Roland Barthes' advice on the reality effect - namely, for things like times, go for something like 2.53pm or 2.51pm rather than 2.50pm because it has less of a neat sign of authorial artifice about it. So these footie reports have started to eschew the good old round numbers like £80m or £100m and instead we're getting more 'authentic' sounding sums like £93m, or £82.4m - 'Cor, if they reached such a weirdly SPECIFIC figure as that it must really have happened!'