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Etihad 400 million

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This is pretty shitty,no mistake.but this was always going to happen in one sense or another,and there are a million ways to dusguise this.

Sorry for bad spelling.

Need to use shitty phone since I've no broadband yet.
 
From the Indy
Some interesting buts on how JH is getting involved and the bit about conflict of interest when family are involved....


Manchester City may have to prove that their Abu Dhabi owner is not "influenced" by his half-brother, who chairs Etihad Airways, if their £400m sponsorship deal with the emirate's national airline is to avoid failing one of the key tests of the Uefa Financial Fair Play (FFP) regulations.

Though Liverpool's owner John W Henry, who is clearly deeply unhappy with the transparency of the Etihad deal, backed Arsenal manger Arsène Wenger's criticism of the deal as "financial doping" yesterday, City are comfortable that it represents "fair value" and is not simply a means of the Abu Dhabi royal family, which founded Etihad, artificially inflating the balance sheet of the club owned by Sheikh Mansour bin Zayed al-Nahyan and enabling it to meet the FFP rules.

However, detailed analysis of Uefa's 91-page Licensing and Fair Play regulations by The Independent reveals that the family relationships between City and its sponsor may fall foul of Uefa's "related party" test. Uefa will consider that club and sponsor are related parties if a family relationship exists. The rules stipulate that a club will fail the "related party" test if money comes in from a "close member" of the club owner's family who "has significant influence over the [club]".

It will be for City to demonstrate that several members of Sheikh Mansour's family who have been integral to Etihad do not exert that influence over him. They are the sheikh's elder half-brother, the Abu Dhabi ruler and UAE president Sheikh Khalifa bin Zayed al-Nahyan, who founded the airline, Etihad chairman, Sheikh Hamed bin Zayed al-Nahyan, and vice-chairman Sheikh Kaled, both half-brothers.

Uefa will come under intense pressure to submit the £40m-a-year Etihad deal, the largest in world sport, to rigorous scrutiny when FFP comes into force, for the 2013-14 season, with some Premier League owners readying themselves to press the organisation to disallow any income from related parties.

Liverpool's owner, Henry, first hinted at his displeasure with the Etihad deal at the weekend when he tweeted: "How much was the losing bid?" The inference was that City had not sought any other potential sponsors because they wanted only an inflated deal from Etihad. After Wenger joined the debate on Tuesday, accusing City of disrespecting FFP rules by not adhering to the market price in their Etihad deal, Henry commented again yesterday: "A club's best player has to be worth at least 10 per cent of your naming rights," he said. "Mr Wenger says boldly what everyone thinks."

There is scepticism in some rival Premier League boardrooms about the fact that Etihad, who have yet to make a profit in their seven-year history and have a similar-sized fleet of planes as Flybe, are paying such a colossal sum. But one of the leading lawyers in the FFP field, Daniel Geey of Field Fisher Waterhouse, said that even if the deal fell foul of related party rules, it could still be deemed acceptable if Uefa considered it to represent fair value. "The first hurdle is whether the Etihad deal can be deemed a related party transaction. Only if it is will an economic judgment have to be taken to assess whether it is fair value," Mr Geey said.

Etihad's financial performance certainly has no relevance to the size of the deal and City do appear to have a strong "fair value" case, based on the fact that they have broken new ground in the way the deal is constructed. They are also planning a vast redevelopment project on land adjacent to their stadium which accrues new sponsorship opportunities for what will become the "Etihad Campus".

City have not disclosed the breakdown of their 10-year deal but they could argue that £20m is fair value for a shirt deal, given that Standard Chartered deliver that sum to Liverpool and that, globally, City are currently a more viewed club than Liverpool in terms of live games screened. If £20m is City's shirt figure, that leaves £15m between the stadium and the campus – the deal is £35m a year in its initial stages, rising to £40m. Wenger's decision to intervene raises the question of how good a piece of business the north London club's own deal with Emirates was, in 2004. They now find themselves locked into a 15-year, £90m contract, for shirt and stadium, until 2019.

As The Independent revealed last month, midfielder Patrick Vieira has decided to retire from the game and is expected to be revealed as a coach and club ambassador at City today.

Vieira had discussions with Arsenal about a role at the Emirates but the club did not propose anything concrete. Despite his having played nine years at Arsenal and 18 months at City, manager Roberto Mancini gets his services. The 35-year-old is expected in Los Angeles with the City pre-season tour, where he will explain his decision next week.
 
City have not disclosed the breakdown of their 10-year deal but they could argue that £20m is fair value for a shirt deal, given that Standard Chartered deliver that sum to Liverpool and that, globally, City are currently a more viewed club than Liverpool in terms of live games screened.

What shite that is. So globally they're worth more because they will play more games i.e. Champions League. So it's not the number of people who watch the game it's the number of games that are watched. Laughable. This sponsor ship deal positively reeks of nepotism.
 
It fails the 'but for a sponsorship deal of a crap club, you could have bought the whole of Liverpool FC for that and still had over 100m quid change' test that I set out for deals such as these.
 
Isn't our warrior deal supposed to also be Up in the rarified atmosphere of deals albeit on a kit level?

Having said that, didn't IA totally disregard that in some Q&A session the other day?
 
How the fuck can a company's profit & size not have an impact on the decision about whether that company is inappropriately being used to prop up a football club?

They make NO MONEY, yet they're giving 400 MILLION POUNDS to City, & are owned by the City owners family.

That sentence is all the information you need to decide whether this deal is above board or not.
 
[quote author=Sunny link=topic=46055.msg1364811#msg1364811 date=1310631501]
City have not disclosed the breakdown of their 10-year deal but they could argue that £20m is fair value for a shirt deal, given that Standard Chartered deliver that sum to Liverpool and that, globally, City are currently a more viewed club than Liverpool in terms of live games screened.

What shite that is. So globally they're worth more because they will play more games i.e. Champions League. So it's not the number of people who watch the game it's the number of games that are watched. Laughable. This sponsor ship deal positively reeks of nepotism.
[/quote]

Its not particularly the CL either they got to the cup final too, did they have a League cup run, can't remember. It is bollocks, but it is the sort of bollocks they will spout when challenged, hopefully there will be people as astute as JH around to show them it's bollocks

regards
 
City have not disclosed the breakdown of their 10-year deal but they could argue that £20m is fair value for a shirt deal, given that Standard Chartered deliver that sum to Liverpool and that, globally, City are currently a more viewed club than Liverpool in terms of live games screened.

bullshit.
 
Liverpool Managing Director Ian Ayre has joined the chorus of disapproval over Manchester City’s record stadium naming rights deal by questioning its credibility and legality.

At the end of a week in which Arsene Wenger accused City of attempting to play by 'their own rules' and Manchester United legend Sir Bobby Charlton claim a club’s heritage is more important than money, Ayre has added another weighty voice to the argument.

There has been a sense of disbelief at Anfield that City have struck a 10-year deal, worth £400million, to have their home rebranded The Etihad Stadium and Liverpool’s principal owner John W Henry sardonically asked on Twitter: ‘How much was the losing bid?’

More tellingly, Henry posted another tweet after Arsenal’s manager had made his comments in Kuala Lumpur that ‘Mr Wenger says boldly what everyone is thinking.’

It prompted Ayre to ask whether City’s tie-up with Abu Dhabi government owned Etihad Airways and the Abu Dhabi Royal family fitted within the parameters that UEFA have mapped out for Financial Fair Play initiative.

City maintain they have had open dialogue with UEFA but Ayre believes European football’s governing body have no choice but to mount a robust

‘They surprised me for a number of reasons,’ said Ayre, who is in Malaysia to watch Liverpool’s friendly against the national team today.

‘First, I don’t think it is consistent. It certainly hasn’t happened in Europe where a football club has renamed an existing stadium and it has had real value.

‘It was the City of Manchester Stadium or ‘Eastlands’ for the last nine years but now it is going to be called something different and someone has attached a huge amount of value to that. I find that a bit odd because it has never been done before.’

Liverpool will be forced to explore a naming rights deal if they relocate to Stanley Park but the rebranding of Anfield would never happen.

Ayre added: ‘There is no benchmark in Europe, certainly in football, that says you can rename your stadium and generate that amount of value.

‘I find it very surprising. The second thing is when I spoke at the SoccerEx conference earlier this year, I was on a panel about Financial Fair Play.

'The guys from UEFA who are managing that process said that they felt there would be a proper and robust process around related party transactions.

‘Is Etihad, Manchester City and Sheik Mansour a related party?
If it is, then it is for UEFA to rule on.

'But it is nothing to do with us. If it is right, good for Manchester City. Good for them. But I think it is for UEFA to answer questions on.’

Though City have links with kit manufacturers Umbro, Malmaison Hotels and travel firm Thomas Cook, their five main club sponsors — Etihad, aabar, Abu Dhabi tourism, Etisalat and Ferrostaal — are all heavily linked to Abu Dhabi.

Liverpool’s commercial deals are more evenly spread out and, in the terms of Carlsberg, some link-ups stretch back almost two decades.

‘We have got to keep pace with everybody,” said Ayre, who once ran a sports marketing business in Kuala Lumpur.

‘Kenny Dalglish made a point in a press conference here that we don’t focus on anyone else. We focus on ourselves.

‘I happen to believe quite strongly that there are two major brands in English football who are truly global and that is Liverpool and another team from down the M62. We have a particular brand here, one that we have to be responsible for.

‘How we develop revenue at Liverpool is slightly different to others. We only pick our partners when we pick our sponsors.

'We try to work with people that we think are likeminded and will treat the brand and the name of Liverpool in a certain way.
That is paying dividends for us.

‘I think that is more consistent and has more longevity than just going out and signing up loads of people.’
 
PETER BARNES has told Arsenal boss Arsene Wenger he’s talking “crap” in his public outburst against moneybags club Manchester City.

Wenger demanded that UEFA probe City over their £400million sponsorship deal with Etihad Airways.

But former City winger Barnes believes the attack by Wenger is a jealous ploy to cover up six years of trophy failure.

Barnes, who starred in City’s 1976 League Cup victory, said: “Do you think Arsenal would have said ‘no’ to an offer of £300m to £400m over ten years?

“Did Wenger expect City to say, ‘No, we don’t want the money, we are going to maintain the title of the City of Manchester Stadium?’

“It’s a load of crap as far as I’m concerned. Arsene is feeling the pressure.


“He has been a great manager but in the modern game everyone wants to win something. Arsenal haven’t managed that for six years.

“Having a go at City, sneering at a club which suddenly has untold riches, is just sour grapes.

“All this sniping, trying to get UEFA going, is just diverting people away from his shortcomings and the fact some of his top players want to leave.


“Before Chelsea had Roman Abramovich’s cash, it was Manchester United and Arsenal fighting for the title. But he didn’t complain then.

“He should concentrate on his under achieving side. Those so-called young players should have come of age.”
 
random thoughts:

1. no way this can credibly be deemed fair value. UEFA face absolute open revolt if they this is let through - let's not forget that FSG invested £300m in the sport based largely on these guidelines, so i'm a bit sceptical of those saying UEFA will be able to weasel their way out of it, or even if they'd really want to.
2. still, undeniable that UEFA seem to have made a rod for their own backs here: whatever happens, they've put themselves right in the middle of a fight between rich and powerful parties, and whether such woolly tests as 'fair value' will be robust enough to enforce the rules is pretty doubtful.
3. as outrageous as the £400m deal is, the worst of it is that city don't even own the fucking ground! that can't be right: a huge percentage of that money should be going to Manchester City Council.
4. as i've said numerous times, that arsenal deal with emirates looks worse and worse as time goes on. they've actually lost money on it just on the growth in shirt sponsorship values alone. this is something we need to be very wary of if we eventually have to move and negotiate a naming agreement: we can't afford to get locked into a bad long-term deal as arsenal have.
 
[quote author=Binny link=topic=46055.msg1366227#msg1366227 date=1310875821]
PETER BARNES has told Arsenal boss Arsene Wenger he’s talking “crap” in his public outburst against moneybags club Manchester City.

Wenger demanded that UEFA probe City over their £400million sponsorship deal with Etihad Airways.

But former City winger Barnes believes the attack by Wenger is a jealous ploy to cover up six years of trophy failure.

Barnes, who starred in City’s 1976 League Cup victory, said: “Do you think Arsenal would have said ‘no’ to an offer of £300m to £400m over ten years?

“Did Wenger expect City to say, ‘No, we don’t want the money, we are going to maintain the title of the City of Manchester Stadium?’

“It’s a load of crap as far as I’m concerned. Arsene is feeling the pressure.


“He has been a great manager but in the modern game everyone wants to win something. Arsenal haven’t managed that for six years.

“Having a go at City, sneering at a club which suddenly has untold riches, is just sour grapes.

“All this sniping, trying to get UEFA going, is just diverting people away from his shortcomings and the fact some of his top players want to leave.


“Before Chelsea had Roman Abramovich’s cash, it was Manchester United and Arsenal fighting for the title. But he didn’t complain then.

“He should concentrate on his under achieving side. Those so-called young players should have come of age.”
[/quote]Hmmmmmmm. Poor old Peter does not seem to grasp the concept of the FFP......I think the line about sour grapes and untold riches might be the give-away there. The idea that Arsenal and United slugged it out was because they were well run well managed clubs, and not a billionaires play-thing seems to have gone over his head.
The fact is for once the football authorities have come up with a good idea to help save the game from oblivion and they surely can't fall at the first hurdle that is thrown up.
Fuck Peter Barnes, I don't like Wenger myself, but who the fuck is Peter Barnes to be telling him he is talking crap, he has been sunk without trace for about thirty years.

Regards
 
The problem is they've worded FFP exactly the way they need to in order to allow themselves a get out clause.

Fair value & comparison of deals means if a deal has several exclusive elements, as this one does, they can say they can't compare fair value with another club. I think that's exactly why they've included the land, property & flights not just stadium rights.
 
[quote author=FoxForceFive link=topic=46055.msg1366274#msg1366274 date=1310893402]
The problem is they've worded FFP exactly the way they need to in order to allow themselves a get out clause.

Fair value & comparison of deals means if a deal has several exclusive elements, as this one does, they can say they can't compare fair value with another club. I think that's exactly why they've included the land, property & flights not just stadium rights.
[/quote]

so what exactly is it that Etihad are claiming the £400m pays for?

and if uefa have indeed cunningly worded the rules in order to allow clubs to weasel out of them, doesn't that beg the question of why the fuck they bothered trying implement the changes in the first place?! what grand conspiracy is it they're hiding?
 
I don't think it's a grand conspiracy, I think it was started with the greatest intentions, then they've realised if they enforced it tonteh letter in the original spirit it would mean they end up killing their cash cows. As such theyve had to make it more flexible. They've already said they'll not enforce the rules rigidly if they can see clubs are making an effort, & even stated that would be needed for clubs way ove the FFP guidelines.

I can't remember the exact etihad deal but they've added loads of land & property sponsorship to a huge complex they're building around east lands, etihad are also supplying that liveried plane running flights to & from games.

Its like us getting a turf sponsor for 100m. Who can claim it's not fair value, no other club has a turf sponsor so that burden of proof is difficult.
 
Considering what we get for our shirt sponsorship deal is £40mil a year for naming rights, the Etihad Campus and their shirts such a crazy figure?
 
In the context of global reach, yeah. Remember 38000 in Malaysia, how many would Citeh get?

But whatevers. FPP is crap. Citeh are cheating a flawed system designed to protect a few. Can't really argue.
 
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