Bye, Bye Main Stand

[the count]

Liverpool FC set to tie up £90million deal for naming rights

• 22:30, 19 FEB 2016
• BY JAMES PEARCE

Reds seek lucrative 10-year contract for new Main Stand at Anfield

Jason Roberts

Updated pictures of the Anfield main stand development, home of Liverpool FC continues to move on
Liverpool are looking to tie up a lucrative £90million naming rights deal for Anfield's new Main Stand.
The Reds' chief commercial officer Billy Hogan has been in Asia this week holding talks with three interested parties.
No agreement is imminent but Anfield officials have been delighted by the level of interest and a naming rights partner for the £120million development is expected to be confirmed before the summer.
Liverpool are seeking a 10-year contract which would be worth £7million to £9million per season.
Owners Fenway Sports Group have always ruled out selling naming rights to Anfield itself but a commercial link up for the Main Stand has long since been part of their business plan.

VIEW GALLERY

Liverpool are also seeking a new training kit sponsor with Garuda's current deal expiring this summer.
The two-year contract with the Indonesia airline, which began in June 2014, is worth around £5.5million per year.
Garuda president Arief Wibowo recently indicated that they wouldn't look to renew the deal due to a shift in their priorities.
As a result Liverpool are prepared to sell the Main Stand naming rights and the training kit sponsorship as one bumper package if the offer is right.
Liverpool are not yet in the market for a new shirt sponsorship deal.
Their current arrangement with Standard Chartered, which is worth around £25million per year, runs until the end of the 2018/19 season.

 

[Portly]

It doesn't bother me if I find myself sitting in the Nintendo stand or whatever! I think the owners deserve credit for refraining from selling the naming rights of the Anfield stadium to a sponsor. In that respect we are one up on the likes of Arsenal and Man City.

 

[SummerOnions]

If it pays for most of the stand what's not to like?

Hopefully means the anfield road extension will happen sooner as well

 

[Woland]

There's David Moores twatting the cat again.

 

[WhyAlwaysMe?]

If it pays for most of the stand what's not to like?

Hopefully means the anfield road extension will happen sooner as well

The Annie Rd extension isn't going to happen in our life times.

 

[Athens]

The Annie Rd extension isn't going to happen in our life times.

True, climate change will put a stop to that.

 

[Woland]

I'm gonna see if I can apply the same logic to my planned cock extension. It's meant to cost five grand, but I reckon I can recoup most of that back if I refer to it as the wetherspoons two for one curry night Tuesdays donger for a decade whenever I introduce it to anyone.

 

[Athens]

I'm gonna see if I can apply the same logic to my planned cock extension. It's meant to cost five grand, but I reckon I can recoup most of that back if I refer to it as the wetherspoons two for one curry night Tuesdays donger for a decade whenever I introduce it to anyone.

would you not be better asking the makers of scampi fries?

 

[Woland]

Nice and spicy niknaks

 

[Athens]

Don't flatter yourself.

 

[Mystic]

The Annie Rd extension isn't going to happen in our life times.

What makes you so sure of that?

 

[manwithnoname]

Liverpool FC set to tie up £90million deal for naming rights

• 22:30, 19 FEB 2016
• BY JAMES PEARCE

Reds seek lucrative 10-year contract for new Main Stand at Anfield

Jason Roberts

Updated pictures of the Anfield main stand development, home of Liverpool FC continues to move on
Liverpool are looking to tie up a lucrative £90million naming rights deal for Anfield's new Main Stand.
The Reds' chief commercial officer Billy Hogan has been in Asia this week holding talks with three interested parties.
No agreement is imminent but Anfield officials have been delighted by the level of interest and a naming rights partner for the £120million development is expected to be confirmed before the summer.
Liverpool are seeking a 10-year contract which would be worth £7million to £9million per season.
Owners Fenway Sports Group have always ruled out selling naming rights to Anfield itself but a commercial link up for the Main Stand has long since been part of their business plan.

VIEW GALLERY

Liverpool are also seeking a new training kit sponsor with Garuda's current deal expiring this summer.
The two-year contract with the Indonesia airline, which began in June 2014, is worth around £5.5million per year.
Garuda president Arief Wibowo recently indicated that they wouldn't look to renew the deal due to a shift in their priorities.
As a result Liverpool are prepared to sell the Main Stand naming rights and the training kit sponsorship as one bumper package if the offer is right.
Liverpool are not yet in the market for a new shirt sponsorship deal.
Their current arrangement with Standard Chartered, which is worth around £25million per year, runs until the end of the 2018/19 season.

I get why a ground has a high value in naming rights, but I'm not sure about a stand

 

[Portly]

I get why a ground has a high value in naming rights, but I'm not sure about a stand

Particularly as the Main Stand is where the TV cameras are located, so it's the one stand you rarely see on TV!

 

[Athens]

They should sponsor the announcements. Today's lost child announcements were brought to you by M&Ms and Ford transit vans- a winning formula.

 

[Oncy]

They should sponsor the announcements. Today's lost child announcements were brought to you by M&Ms and Ford transit vans- a winning formula.

Oh SNAP!!

 

[FreshRed]

Particularly as the Main Stand is where the TV cameras are located, so it's the one stand you rarely see on TV!

Shhh!

 

[6TimesaRed]

With this in the pipeline, and obviously they knew about it before releasing next seasons ticket prices, further emphasises why the fans protest was the right thing to do in the first place

 

[Woland]

I thought arsenal got shitloads for their stadium naming rights as it's on so many flight paths and catches your eyes on night flights to and from London. City because oil. Maybe they did and the fucking imbeciles who think it's worth nine million quid a year to pay for our new stand just looked at their deals from thousands of miles away and thought fair enough, that's the rate, so we got lucky. Either way it's fucking nuts.

 

[Oncy]

I think its more to do with the fact that 100s of millions of viewers worldwide on TV see them being named whatever they are named.

 

[manwithnoname]

I thought arsenal got shitloads for their stadium naming rights as it's on so many flight paths and catches your eyes on night flights to and from London. City because oil. Maybe they did and the fucking imbeciles who think it's worth nine million quid a year to pay for our new stand just looked at their deals from thousands of miles away and thought fair enough, that's the rate, so we got lucky. Either way it's fucking nuts.

There's a vast and obvious difference between the value of the naming rights for a stadium, vs the naming rights for a stand, to the point that while I get the stadium rights value, I'd never suggest a client paid money to name just a stand.

Whatever, I'm sure some mug in the East will pay

 

[manwithnoname]

I think its more to do with the fact that 100s of millions of viewers worldwide on TV see them being named whatever they are named.

Yes, it's what you said. Not the media value of about 4 people on a plane who happen to look out of a window and see it.

 

[Sheik Yerbouti]

I think its more to do with the fact that 100s of millions of viewers worldwide on TV see them being named whatever they are named.

The cameras don't point at the main stand.

 

[Woland]

Well it would be four people in Liverpool, but I thought they'd paid not only for the branding stuff inherent in being on the tv every week but also for the kudos of being the biggest billboard visible to zillions of people taking off and landing in a big fuck off city like London, especially as they're an airline.

They do leave it on all night facing the sky, every night.

 

[Judge Jules]

I'm gonna see if I can apply the same logic to my planned cock extension. It's meant to cost five grand, but I reckon I can recoup most of that back if I refer to it as the wetherspoons two for one curry night Tuesdays donger for a decade whenever I introduce it to anyone.

You could always call it the Anny Rd.extension and "sell" it on the basis that this is the only one they're likely to see any time soon.

 

[Woland]

You could always call it the Anny Rd.extension and "sell" it on the basis that this is the only one they're likely to see any time soon.

 

[Woland]

The cameras don't point at the main stand.

Quiffer

 

[Sheik Yerbouti]

Errrr.hmmmm...errr I errr knew someone had hmmm already made that point. Honest.

 

[walesnj]

Maybe they're planning on changing the stand from where TV cameras are placed...just to show off their fancy shiny new stand with it's corporate sponsor

 

[hamstrung_pigeon]

Would it simply be the name and advertising boards we're giving in return for the money though? If it's a consumer brand sponsoring this for example, then perhaps as a part of their commitment, the club pays the player, manager and their agents a fee in return for them doing some commercials, advertisements or promotional events over the season.

Klopp, Sturridge, Coutinho and Can holding a Xiaomi phone and flashing their bright smiles, while Mignolet fumbles with it.

 

[Oncy]

It doesnt matter if the cameras point at it. The commentators will still say its name 5 times a match.