Has to be Ferguson, surely. If you choose Moyes over Ferguson I would like to know exactly what the criteria are.
Ok. Lets say you own a company. Lets say a retail organisation.
Lets say you have 130 branches.
Those branches will be ranked according to a few criteria such as footfall, conversion, profit, volume etc.
The UNFAIREST is to measure based upon volume. Because it will always be the (eg) city shops that win as opposed to town or village stores.
So lets say that you have a manager who runs one of the city stores, the store with the highest footfall and all the resources in the world, and that he also has all the talented sales people at his proposal as he company owner has allowed him to pay more than anyone else. so he keeps them in the top 2 stores in the company. Hes done a great job, amazing. But should the richest, biggest, busiest store NOT be top 2? Should it not EXPECT to be store of the year every year?
On the flipside you have a manager who manages a small store, with half as little footfall, he isnt allowed to hire any of the top talent and isnt permitted to pay the equivalent wages to the best people he has, IN FACT his very best sales person has gone to work in the other guys store. Lets say that there are 35 stores that pay more wages than his store, 20 that have bigger foofall, there are other factors (that mean you have to ignore the fact this is all one company) that mean this branch has been poorly run for years and has little or no capital for advertising or promotion or any other such thing that could positively influence his sales. In fact the only positive this store has is this manager who finds top talent at a premium and manages them to the absolute peak of their ability. He manages to keep this store in the top 10 and consistently top 6 in the country outperforming bigger, richer, better run stores. Whereas manager 1 has no bigger, richer, better run stores to compete with. Does that make manager 1 better? or manager 2?