I don't think the discontent is simply due to with this transfer window's performance (thus far) and/or because of possible frustration/impatience caused by the VVD and Keita transfer moves. It's fair to say that after 7 years into a 'new field', they are expected to learn and improve progressively. The question is have their?
How big a part did they play in us 'finally' making it back to CL (albeit, just)? Are the foundations strong enough for a sustained challenge for honors? Yeah, I remember about the near misses in cup runs but were they genuine/accurate proof of the club's growth such as the kind of progress shown by the likes of At. Madrid and Sevilla or masked by other factors? Am I right to say that had we failed to finish in the top 4, a barrage of questions and doubts would have been directed at them?
There's no denying what they've done for the business side of things but this is more than just a company, it's a football club.
Moneyball and investing in talented youngsters with vast potential for improvement and/or great sell on value seems like a novelty or far too idealistic (esp. when they were first mentioned/coined with FSG) but it has been proven capable of working (to various degree) by many clubs. However, the key lies in the decision makers and support/interference/influence from the board.
(An alternative view of how much progress/changes can happen within these 7 years) Since FSG's takeover in 2010,
- RB Leipzig got added as Red Bull's fifth football commitment in 2009 as a fifth-tier team (Ralf Rangnick joined Red Bull as their Sporting Director in 2012)
- Tottenham finished outside the top 5 once (vs. us finishing in top 5 twice during the same period). This is despite the numerous changes made - Jol, Comolli, Ramos, Redknapp, Villas-Boas, Baldini etc. and off cos their loss of star players like Bale and Modric.
- Monaco got promoted in 2013 (took over in 2012)
- Juventus gone from finishing 7th twice to winning title 6 times in a row (Beppe Marotta joined as GM in 2010 from Sampdoria)
- Southampton rose from League One to Premier League (Les Reed joined in 2010)
- Atletico Madrid gone from finishing between 7th to top 3 in the last 5 seasons including 1 title (Andrea Berta joined as Sporting Director in 2010)
Granted majority of the examples in this post are from different leagues but they do have some things in common - such as getting the structure right, bringing in experienced personnel, having a vision and sticking with it, making tweaks along the way.
It seemed like FSG wanted to take a short cut to success. Or perhaps they get easily impressed by eloquent/'fanciful' characters. You have the appointment of Damien Comolli who had such a reference from his previous employer (St Etienne co-chairman Bernard Caiazzo)
[article]Damien spent €22 million [£18.7 million] of our money on seven players in summer of last year. Only one is a first-team regular now. We gave him the keys to our club and are now in financial difficulties.[/article]
which makes you wonder if they did their due diligence and who all those 'football people' they spoke to were.
This article probably give some insight into why he hasn't got any similar job since leaving us.
On Comolli's appointment:
[article]“Today's announcement is just the first step in
creating a leadership group and structure designed to develop, enhance and implement our long-term philosophy of scouting, recruitment, player development and all of the other aspects necessary to build and sustain a club able to consistently compete at the highest level in European football.
“We intend to be bold and innovative. We will not rest until we have restored Liverpool Football Club to the greatness Liverpool fans expect.”[/article]
That 'long-term philosophy' didn't last. They 'ditched' the DoF system (which they seemed so insistent on) to bring in Rodgers who say he "wouldn't directly work with a director of football" and "am better when I have control". They were obviously not entirely comfortable with that and a
well documented transfer committee was conceived - well, they tried to keep by their promise of being 'bold and innovative'.
By the time Rodgers departed, we all read about how it was not what it was said to be (
collaborative group of people working around the football area, one with Rodgers at the head and with control over football operations and transfers).
When rumors about plans to appoint a Sporting Director started kicking off towards end of last year, we enthusiastically discussed/hoped for experienced gurus like Monchi and Zorc. Just like how we tend to be linked with star players but end up failing to land them, we were treated to news of Michael Edwards' appointment as Director of Sport. What a promotion for someone who's background was Head of Performance Analysis - no doubt bold and innovative (I'm not sure that's what I look forward to though). Besides being part of that dubious transfer committee, having read
reports about how he 'did a number on' Rodgers and the 'cosy relationship with FSG' certainly smack of another appointment/promotion that was made with the heart/blind faith, it looks like a repeat of history again.
Finally, perhaps reading too much into things but we're reading a lot about how Klopp has been convincing players to join us but nothing of the sort involving Edwards. This (lack of mentioning of DoF or Sporting Director in deals) doesn't seem common with transfer news/articles involving other clubs operating in similar manner.
Klopp seems like a fluke goal they managed to score (and indirectly helped paper of some cracks). Hope to be proven wrong but the jury is still out on them and the grading on the report card leaves a lot of room for improvement.
(I'd love it if they deliver the likes of VVD and Keita. Love it)