Standard Chartered on LFC Sponsorship

[localny]

[size=10pt]Standard Chartered defends Liverpool sponsorship [/size]

Speaking at this week's Brand Finance Forum 2010 in London, Standard Chartered's group head of corporate affairs Gavin Laws said that the four-year deal remained justifiable, even though Liverpool currently sits in the bottom three in the Premier League table.

Laws insisted that the deal is playing a "significant" role in improving brand recognition, in particular in key Asian markets, and added that the first year's investment had already been returned through the sheer volume of media exposure.

He pointed to a global audience figure of 131 million for the recent clash between Manchester United and Liverpool, including 58 million viewers in China, as evidence of the reach of the deal.

Earlier this month, Liverpool was taken over by New England Sport Ventures in a controversial £300m deal which was resolved in the High Court.

Laws quipped it was "almost a shame that [the club] had sorted out the ownership issue, as they're no longer on the front page of the Financial Times".

http://www.sports-city.org/news_details.php?news_id=13459&idCategory=1

 

[Squiggles]

I hope they renew the deal.

They've been perfect sponsors so far. They're even content when we're shit and in a financial mess.

 

[localny]

the answer to any questions that doubt our future is "But we're Liverpool" -

They might as well have come out and said "form is temporary, class is permanent".

 

[Holle]

[quote author=Squiggles link=topic=42467.msg1207439#msg1207439 date=1288274449]
I hope they renew the deal.

They've been perfect sponsors so far. They're even content when we're shit and in a financial mess.
[/quote]

...and knobheads wear selfmade shirts dragging their corporate name into dirt.

 

[Sunny]

[quote author=Doped White Mouse link=topic=42467.msg1207469#msg1207469 date=1288276740]
[quote author=Squiggles link=topic=42467.msg1207439#msg1207439 date=1288274449]
I hope they renew the deal.

They've been perfect sponsors so far. They're even content when we're shit and in a financial mess.
[/quote]

...and knobheads wear selfmade shirts dragging their corporate name into dirt.
[/quote]

Yep and SCB have really done nothing to warrant that.

 

[Squiggles]

They used their name to make a convenient point, rather then to deliberately target the bank - but I do agree that it's unnecessary and needlessly damaging a relationship which is highly beneficial for the club.

And the fans want more power? Haha, no thanks.

 

[RolandG]

SCB will definately renew their sponsorship. There's great synergy between the club and the bank.

The Far East is the final financial frontier. Opportunities abound in the new markets!