Liverpool manager Rafael Benitez has apologised to the club's supporters for their woeful recent run of form.
The Reds were dumped out of the FA Cup at home to Reading on Wednesday, are already out of the Champions League and lie only seventh in the Premier League.
Benitez, reading from a sheet of paper, said: "We are not playing well and everyone here feels sorry for our fans.
"But things can change in football and we have confidence that we can improve, starting with Stoke on Saturday."
It is just over a year since Benitez's infamous outburst against Manchester United manager Sir Alex Ferguson, when Liverpool were top of the Premier League.
If I am worried about my position or the future of the club at this moment I will lose my focus
Rafael Benitez
In January 2009, the Spaniard started a news conference by pulling a sheet of paper out of his pocket and reading out a list of accusations about Ferguson's conduct regarding referees, the FA's Respect campaign and fixture lists.
They went on to finish second behind United and have endured a torrid season this time around, with many fans and Reds legends suggesting Benitez should have been sacked after defeat to Reading.
But Benitez, seemingly parodying his performance from last year, again pulled a sheet of paper from his pocket during Friday's news conference ahead of the Stoke game on Saturday and admitted it is a difficult time for the club.
"This is a bad moment, we are not doing well during the season and we know have to improve and we have the belief we can do it," added Benitez.
"How can we improve? Winning on the pitch. How can we be sure we win on the pitch? By training well.
"If I am worried about my position or the future of the club at this moment I will lose my focus.
"Stoke is the most important game now and we have to prepare properly. I cannot be worried about the other things. My future is Stoke now."
Benitez signed a new long-term contract at Liverpool last season and some newspapers have reported it could cost the club nearly £20m if they sack him.
606: DEBATE
Can you accept Rafa's apology? And does he now have your full support for being such a gentleman?
NadalRonaldoWoods
The former Valencia boss, who joined the Anfield club in the summer of 2004, says he will not quit the club.
"It is true I like to do my best every time. If I decided to stay here and signed a five-year contract it is because I wanted to fight," said Benitez.
"Things are not going well, we know, but if I waste my time talking about all these things all the time I will lose my focus and it will be worse and worse.
"I don't need any assurances of anything. I promise you I am preparing for the next game and, in football, things can change the next week."
Liverpool are desperate for a win at Stoke in the 1245 GMT kick-off on Saturday to boost their hopes of finishing in the top four and reaching next season's Champions League.
Potters boss Tony Pulis says he is prepared for a Liverpool backlash after the storm of criticism that hit Benitez and his players following Wednesday's Cup loss.
"I think Rafa's been a bit unlucky this season with injuries and loss of form of key players," said Pulis. "They will have been stung by the criticism and a backlash is what I'm sure Rafa will be hoping for.
"Their players will be fired up, which will make it a more competitive and difficult game for us, and we have to be ready for that."
Chelsea manager Carlo Ancelotti said he had no doubt Benitez was the best man for the Anfield job.
"I consider Rafa Benitez to be one of the best coaches in the world," said the Italian. "He has done a fantastic job and he has the quality to continue to do that job."
Haven't seen this posted anywhere, delete if I missed it.