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New commercial director

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reuque

reuque

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Liverpool FC has announced the appointment of Graham Bartlett as its new Commercial Director. Graham, who takes up his position in the first week of September, will report directly to Managing Director Ian Ayre.


Graham's role will see him maximise and grow revenue streams within the areas of Partnerships, Digital Media, Merchandising & Licensing, Soccer Schools, Ticketing Sales and Corporate Sales. He will build and maintain strong relationships at senior level with existing partners and suppliers and also work closely with MD Ian Ayre in creating and developing international business sales operations and associated infrastructure.

Currently the Sports Marketing Director of Nike UK and Ireland, Graham has been responsible for all of the company's individual athlete, club and federation sponsorships across all sports. He has over 14 years experience in the negotiation and delivery of major sponsorship, television and licensing agreements for global and national sports properties. Having worked from both a sales and buyer perspective at agency, rights-holder and rights acquirer level in domestic and international markets, he possesses an in-depth understanding of the Sports Marketing business.

A qualified solicitor, Graham began his career in 1993 with Linklaters & Paines before moving four years later to work in the Sports Law Group at Nicholson Graham & Jones. In 1999 he was appointed Vice President and Head of Business Affairs in the Football Department at ISL Worldwide. Two years later he moved to European Football's governing body UEFA as their Head of Business Affairs and Account Management before changing roles to be Head of Business Development, Business Affairs and Licensing. He joined Nike in 2005.

Managing Director, Ian Ayre, said: "Graham is a great addition to our team. Now that we have all of the foundations in place to globalise our brand, Graham's experience across Partnerships, Brands, Merchandise and Media are perfect skill sets to help us achieve our commercial objectives. I have known Graham for some time and am certain he will make a fantastic contribution to the football club."

Graham Bartlett commented: "I'm very proud to be joining such an incredible Club and excited at the challenge ahead. My whole family are from the City itself and as a lifelong fan, there is no other Club in the world that I would have worked for apart from Liverpool. It has a fantastic history and heritage and I'm delighted to be a part of it.

"But I wouldn't have accepted the position unless I thought I could do a good job and help the Club to continue to progress. We are all desperate to take Liverpool to the next level and I want to be part of that adventure."
Click to expand...

Wondering if the Nike ad with the Spanish version of the Torres bounce was his idea
 
[quote author=Avvy link=topic=46188.msg1368279#msg1368279 date=1311288855]
The club still refuses to entertain my job application 😉
[/quote]
Disgraceful, and you're a solicitor too, and have a plaque from The Harry


Adios
 
[quote author=FoxForceFive link=topic=46188.msg1368275#msg1368275 date=1311288527]
His arl fella used to work the floodlights at Anfield.

Trufax.
[/quote] Mine installed them so nerr
 
[quote author=Sheik Yerbouti link=topic=46188.msg1368289#msg1368289 date=1311289930]
[quote author=FoxForceFive link=topic=46188.msg1368275#msg1368275 date=1311288527]
His arl fella used to work the floodlights at Anfield.

Trufax.
[/quote] Mine installed them so nerr
[/quote]


So, er, how comes you're not a director???
 
Great appointment. We're buliding a very strong commercial team and will no doubt see an increase in revenue.
 
Has anybody got a YouTube link for him.

I'm not buying in to his appointment till I see it.

Bit concerned about his lack of premiership experience. Never quite sure whether these lads from a different business sector will blend in quickly.

Do we know what he looks like in a turtle neck sweater?
 
[quote author=StevieM link=topic=46188.msg1368344#msg1368344 date=1311320201]
Has anybody got a YouTube link for him.

I'm not buying in to his appointment till I see it.

Bit concerned about his lack of premiership experience. Never quite sure whether these lads from a different business sector will blend in quickly.

Do we know what he looks like in a turtle neck sweater?
[/quote]
Well i know UEFA may be open to some doubt but I would say head of business development and head of business there gives him some experience Stevie.
Regards
 
So what commercials has he directed ?

Did he do the one where the granny says inappropriate stuff at the dinner table and bangs on the piano keys as she's led out ?

I liked that one.
 
[quote author=Mystic link=topic=46188.msg1368389#msg1368389 date=1311328397]
I wonder what the first Mata at hand will be for him.
[/quote]


baldrefwithredcard1.jpg
 
[quote author=themn link=topic=46188.msg1368385#msg1368385 date=1311326622]
So what commercials has he directed ?

Did he do the one where the granny says inappropriate stuff at the dinner table and bangs on the piano keys as she's led out ?

I liked that one.
[/quote]
Lols. I liked that one too.
 
Without obviously being too naive and trusting , I must admit i do like the people we have running the club at the moment, including Ayre . Ok , they have done things like increase ticket prices etc but I do genuinely feel they understand the respect fans want and also crave success like we do .
Whatever , we certainly don't seem a mickey mouse organisation off the pitch anymore , i mean we actually signed a player when our Chief Ex , our manager and our French Fancy were out of the country ! good god !
 
[quote author=themn link=topic=46188.msg1368385#msg1368385 date=1311326622]
So what commercials has he directed ?

Did he do the one where the granny says inappropriate stuff at the dinner table and bangs on the piano keys as she's led out ?

I liked that one.
[/quote]

"'Eeeeeee's not your Dad, we never knew 'oo your Dad was!"
 
[quote author=singlerider link=topic=46188.msg1368411#msg1368411 date=1311333054]
[quote author=themn link=topic=46188.msg1368385#msg1368385 date=1311326622]
So what commercials has he directed ?

Did he do the one where the granny says inappropriate stuff at the dinner table and bangs on the piano keys as she's led out ?

I liked that one.
[/quote]

"'Eeeeeee's not your Dad, we never knew 'oo your Dad was!"
[/quote]

Haha, that's the one !

Can you remember what it was for ?
 
[quote author=themn link=topic=46188.msg1368445#msg1368445 date=1311337889]
[quote author=singlerider link=topic=46188.msg1368411#msg1368411 date=1311333054]
[quote author=themn link=topic=46188.msg1368385#msg1368385 date=1311326622]
So what commercials has he directed ?

Did he do the one where the granny says inappropriate stuff at the dinner table and bangs on the piano keys as she's led out ?

I liked that one.
[/quote]

"'Eeeeeee's not your Dad, we never knew 'oo your Dad was!"
[/quote]

Haha, that's the one !

Can you remember what it was for ?
[/quote]

Bisto? Or Hellmans maybe?

It was a great ad, though clearly not particularly effective.
 
[quote author=Richey link=topic=46188.msg1368454#msg1368454 date=1311338828]
[quote author=themn link=topic=46188.msg1368445#msg1368445 date=1311337889]
[quote author=singlerider link=topic=46188.msg1368411#msg1368411 date=1311333054]
[quote author=themn link=topic=46188.msg1368385#msg1368385 date=1311326622]
So what commercials has he directed ?

Did he do the one where the granny says inappropriate stuff at the dinner table and bangs on the piano keys as she's led out ?

I liked that one.
[/quote]

"'Eeeeeee's not your Dad, we never knew 'oo your Dad was!"
[/quote]

Haha, that's the one !

Can you remember what it was for ?
[/quote]

Bisto? Or Hellmans maybe?

It was a great ad, though clearly not particularly effective.
[/quote]

I very rarely remember what is being foisted upon me.
 
[quote author=themn link=topic=46188.msg1368460#msg1368460 date=1311339340]
[quote author=Richey link=topic=46188.msg1368454#msg1368454 date=1311338828]
[quote author=themn link=topic=46188.msg1368445#msg1368445 date=1311337889]
[quote author=singlerider link=topic=46188.msg1368411#msg1368411 date=1311333054]
[quote author=themn link=topic=46188.msg1368385#msg1368385 date=1311326622]
So what commercials has he directed ?

Did he do the one where the granny says inappropriate stuff at the dinner table and bangs on the piano keys as she's led out ?

I liked that one.
[/quote]

"'Eeeeeee's not your Dad, we never knew 'oo your Dad was!"
[/quote]

Haha, that's the one !

Can you remember what it was for ?
[/quote]

Bisto? Or Hellmans maybe?

It was a great ad, though clearly not particularly effective.
[/quote]

I very rarely remember what is being foisted upon me.
[/quote]
It was for Carte d'or ice cream. Here it is here:
https://www.youtube.com/watch?v=5dSM0RzrJdA
 
[quote author=athensruairi link=topic=46188.msg1368501#msg1368501 date=1311347320]
[quote author=themn link=topic=46188.msg1368460#msg1368460 date=1311339340]
[quote author=Richey link=topic=46188.msg1368454#msg1368454 date=1311338828]
[quote author=themn link=topic=46188.msg1368445#msg1368445 date=1311337889]
[quote author=singlerider link=topic=46188.msg1368411#msg1368411 date=1311333054]
[quote author=themn link=topic=46188.msg1368385#msg1368385 date=1311326622]
So what commercials has he directed ?

Did he do the one where the granny says inappropriate stuff at the dinner table and bangs on the piano keys as she's led out ?

I liked that one.
[/quote]

"'Eeeeeee's not your Dad, we never knew 'oo your Dad was!"
[/quote]

Haha, that's the one !

Can you remember what it was for ?
[/quote]

Bisto? Or Hellmans maybe?

It was a great ad, though clearly not particularly effective.
[/quote]

I very rarely remember what is being foisted upon me.
[/quote]
It was for Carte d'or ice cream. Here it is here:
https://www.youtube.com/watch?v=5dSM0RzrJdA
[/quote]

Hahahahahaaa !

Thank you so much for that.
Made my day.
 
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