New CEO - Peter Moore
- Thread starter gkmacca
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Well he ticks a helluva lot of boxes..not xboxes, boxes.
Experience as a ceo for multinational with huge global presence.
Comes from Liverpool.
Always supported LFC.
Success in leading "brands" through change & turbulence.
Media savvy.
Dual US & British citizenship.
Easy to see why he got the job.
Experience as a ceo for multinational with huge global presence.
Comes from Liverpool.
Always supported LFC.
Success in leading "brands" through change & turbulence.
Media savvy.
Dual US & British citizenship.
Easy to see why he got the job.
He got himself a Halo tattoo for the launch of Halo 2 when he worked at Microsoft
Hope he's left room for a Dunkin' Donuts sleeve
Hope he's left room for a Dunkin' Donuts sleeve
Yeah, makes Dreamcast look like a roaring success
Good. Work starts tonight!!
The proof of the pudding will be in the eating. I like the sound of what he brings to the job, but then Parry had excellent qualifications and look how that turned out.
Liverpool's new CEO Peter Moore
Peter Moore will start work in June as Liverpool's new chief executive.The 62-year-old Liverpool-born businessman will leave his role as chief competition officer for gaming giant Electronic Arts in the States after accepting an offer from Reds owners Fenway Sports Group to be Ian Ayre's successor.
What's his background?
It's fair to say that Moore will bring with him a wealth of business experience.
He studied at Keele University before doing a masters degree at California State University. After spells working for sportswear companies Patrick USA and Reebok in marketing, he moved into the gaming industry after taking on a role with Sega.
Moore, who was key to the initial success of the Dreamcast game console, rose up the ranks to become president and chief operations company of Sega of America.
He's never shied away from making big decisions. He announced in 2001 that Sega would quit the hardware market amid tough competition from PlayStation and focus on developing games instead.
“I had to fire a lot of people. It was not a pleasant day,” he said.
In 2003 Microsoft secured Moore's services as corporate vice-president of their interactive entertainment business division to help them boost Xbox's market share and launch the Xbox 360. He drummed up publicity for the launch of the game Halo 2 by getting a supposedly permanent tattoo of the release date on his arm.
In 2007 he moved on to Electronic Arts to head up their sports division and another reshuffle saw him promoted to the role of chief operating officer. He's been credited with the immense success of their FIFA video game series.
In December 2015 he was appointed as the chief competition officer for EA's new competitive gaming division.
After a decade of service to EA he has decided to pursue a new challenge with Liverpool.
What's the lure of Anfield?
Moore may have lived in the States for over three decades but he was born in Liverpool and has always remained proud of his Merseyside roots. For a boyhood Reds fan, this is a dream job for him.
Speaking to the Telegraph back in 2009, he said: “I’m a Scouser by birth and football is my passion.
“My dad took me to Anfield when I was four, in 1959, and I’ve bled red ever since.
“I had the pleasure of getting involved with them when I was at Reebok, when we did the kit deal, which was a big thrill for me. But, yeah, I live and die Liverpool.”
Moore says he attended his first Anfield game in 1959
What do other people say about him?
The announcement of his departure from Electronic Arts has been accompanied by a gushing tribute on their website from their CEO Andrew Wilson.
“Passion is essential for all of us at Electronic Arts,” Wilson said.
“It’s what gets us up in the morning and drives us to do extraordinary things.
“And if you’ve ever met Peter Moore, you know that he quite literally wears his passion for Liverpool FC on his sleeve. So it’s with great excitement that we congratulate Peter on following his dream to become the next CEO of his beloved Liverpool Football Club.
“I believe deeply in following our passions and dreams in life. Spend every moment doing something that you love.
“We’ve been fortunate to have Peter doing that with us here for almost a decade. We could not be happier to see him take the helm at Liverpool, and I personally could not be more honoured to call Peter a dear friend for life.
“Peter has built a fantastic team that is now running dozens of global tournaments and events with millions of players With more exciting expansion plans on the horizon, Peter will be working with the teams to drive a leadership transition before he returns to the UK this summer.”
What will his job at Liverpool involve?
Moore's appointment is the final part of a major reshuffle of the club's management structure.
Unlike Ayre, he won't have any part to play in the negotiating of transfer deals or player contracts.
That work is done by Michael Edwards, who was elevated to the position of sporting director back in November.
The CEO role has changed at Liverpool and it will now be more business than football based.
Moore will work closely with the likes of Billy Hogan and Andy Hughes at Anfield
The other changes saw Billy Hogan promoted to managing director and chief commercial officer. Andy Hughes, who was previously chief financial officer, was made chief operating officer.
Moore will be working closely with both Hogan and Hughes to ensure Liverpool make the necessary progress off the field required to fuel the push for success on it.
The only danger with him being such an avid fan is him doing what Ayre did, & riding round on robbies shoulders & acting like some superfan nobhead.
He seems to have been pretty successful as a ceo though, so hopefully he's a lot more professional, & fingers crossed he spent long enough in Liverpool to know how a real fan behaves when in contact with the players.
He seems to have been pretty successful as a ceo though, so hopefully he's a lot more professional, & fingers crossed he spent long enough in Liverpool to know how a real fan behaves when in contact with the players.
He 'quite literally wears his passion for Liverpool FC on his sleeve'?
Maybe he's got an LFC tattoo to match the Halo one
Maybe he's got an LFC tattoo to match the Halo one
A more recent occurrence would be the Jen Chang debacle. Formerly of Sports Illustrated, he was hired as communications director fresh into the FSG tenure, royally messed up by targeting an 'ITK account' whom he blamed for disrupting current transfer negotiations. Apparently he tracked down and threatened to rough up the guy (who's only source was reycycling rumoues from RAWK) if he didn't delete his Twitter account. Whole thing blew up and Chang had to leave by mutual consent.
Peter Moore is a scouser and first visited Anfield at the age of 4 with his dad in 1959.
I kinda like that we're getting in someone who has gotten results and have experience from the business side and has ties to Liverpool and has followed the club for more than 50 years.
Whether or not it will mean anything remains to be seen, but hopefully he'll do a great job for us.
The tattoo bit was a fake btw.
I kinda like that we're getting in someone who has gotten results and have experience from the business side and has ties to Liverpool and has followed the club for more than 50 years.
Whether or not it will mean anything remains to be seen, but hopefully he'll do a great job for us.
The tattoo bit was a fake btw.
62 eh? He's the guy
He's just confused, understandably so, it seems he also got a GoW tattoo & showed it off at a GoW event, but that one was a temporary one, whereas the Halo2 one is apparently a permanent one.
I hope he also has a Sega/Dreamcast & EA Sports "It's in the GAME" tattoo's, so he actually has his full work history mapped out in tattoo's on his body, cos if you had half your work history tattooed on yourself that'd just be weird.
Can he play centre back? Arsed.
Yeah, I was referring to the GoW tattoo. To be honest I couldnt really care if he has a tattoo. It means fuck all regarding the job he might do for us.
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