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LFC appoint new digital media and TV chief

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SummerOnions

SummerOnions

Let's Push Things Forward
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Liverpool Football Club has appointed Matthew Baxter as the club's new Chief Media Officer to head up its digital media and TV operations.
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Baxter brings a wealth of global digital media experience having held senior positions in well-known TV businesses including Warner Bros International Television and Walt Disney, and was part of the Fox Kids launch team in Europe.
Most recently, Baxter has been working as Senior Vice President of MGM Networks - where he worked across the commercial spectrum, with an emphasis on sales and marketing, creating and launching TV channels and MGM businesses around the world.
Ian Ayre, managing director, said: "Our digital media and television operations are a crucial component of the club's future brand and commercial development.
"Matthew will have global responsibility for establishing a world-class television and digital media business by further developing our digital platforms domestically and internationally.
"This is a key appointment in our digital strategy to create further engaging content for our growing global fan base."
Liverpool announced earlier this month that the club have overtaken Barcelona as the world's most globally active club on the social media platform Twitter, launching eight new local language Twitter accounts in just two months.
On the digital video platform, the club is also leading the way having recently become the first football club to launch an official page on iTunes, enabling fans to download their favourite programmes to Apple devices.
Baxter said: "It's a real honour to join the team at an organisation that is steeped in history and has enormous global appeal.
"There is a real opportunity to build on the existing platforms and develop the club's digital and TV strategy to further modernise this hugely potential asset."
Baxter is British, married to Louise and has three children. He will be relocating with his family from his home in London and joins the club on Monday, February 4. He will be part of the club's senior management team.
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Wonder if this will be the only appointment or are we expecting more?
 
This all sounds great and all but there is surely going to come a point when the actual core product - our football team - needs to improve in order for us to maximize our brand potential or whatever. And surely we're fast approaching that point.
 
Getting ready for the individualization of TV deals?
 
keniget said:
This all sounds great and all but there is surely going to come a point when the actual core product - our football team - needs to improve in order for us to maximize our brand potential or whatever. And surely we're fast approaching that point.
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Course, but it's not like it's not being addressed, is it? We've bought in January so..
 
FoxForceFive said:
Warner Bros, Fox Kids, Walt Disney.

Fuck me.

We're never going to be a football club ever again, are we?
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Start them young and make it all fun and cartoonish and amazing things can happen. They can find out the grim reality of football life later at the same time they move on to watching The Sopranos.
 
It's good to see the club trying to move forward in all aspects instead of trying to play catch up later. If the team results keep improving with attractive goalscoring football then there is colossal revenue potential out there in digital-land, which can hopefully be reinvested in players and facilities!
 
These characters all look very Purslow-like. I fear he left a whole office full of Purslow pods and now they're hatching.
 
Baxter said: “There is a real opportunity to build on the existing platforms and develop the club’s digital and TV strategy to further modernise this hugely potential asset.”
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He doesn't even speak meaningful English. I bet Ayre loves him already.
 
If it can help us financially, he can speak as he like and have whatever background he wants for all that I care.

If we can add CL footy to the income we've got now things look very bright.
And without CL footy this becomes even more important.

They're doing a good job aswell.
 
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