Torres more popular than Gerrard?
KOP CASH IN ON FERNANDO TORRES
By CHRIS BASCOMBE, 01/08/2009
LIVERPOOL are putting their shirts on Fernando Torres to help ease their debts.
The Reds' American owners, Tom Hicks and George Gillett Jnr, rubber-stamped a £290million refinace package this week and cashing in on the success of Torres is a crucial part of their marketing policy.
Anfield commercial director Ian Ayre said: "All the players are important but it's evident certain ones are crucial.
"Fernando is a global icon and a great footballer. They go hand in hand. From a commercial standpoint he's a huge attraction.
"Torres is the highest-selling shirt here. I'm not sure when he actually overtook Steven Gerrard, and there's not a huge difference, but he is our biggest seller.
"Being a global brand we have a big opportunity to push on - but we know it's not all about shirts."
KOP CASH IN ON FERNANDO TORRES
By CHRIS BASCOMBE, 01/08/2009
LIVERPOOL are putting their shirts on Fernando Torres to help ease their debts.
The Reds' American owners, Tom Hicks and George Gillett Jnr, rubber-stamped a £290million refinace package this week and cashing in on the success of Torres is a crucial part of their marketing policy.
Anfield commercial director Ian Ayre said: "All the players are important but it's evident certain ones are crucial.
"Fernando is a global icon and a great footballer. They go hand in hand. From a commercial standpoint he's a huge attraction.
"Torres is the highest-selling shirt here. I'm not sure when he actually overtook Steven Gerrard, and there's not a huge difference, but he is our biggest seller.
"Being a global brand we have a big opportunity to push on - but we know it's not all about shirts."
