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Chang Binned - Liverpool confirm exit of communications director

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Mojo

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Member
November 16, 2012
By Mike Whalley
Liverpool director of communications Jen Chang has left the club by mutual consent and returned to the United States for family reasons.

jenchangliverpool_275x155.jpg

Former Liverpool director of communications Jen Chang

Blog: Ode to Steven Gerrard
His departure comes less than three weeks after managing director Ian Ayre apologised to a fan who was allegedly threatened by Chang over a spoof Twitter account. Liverpool have confirmed Chang's exit to ESPN but have not linked it to that incident.
Chang, who joined Liverpool in June, has been on leave in New York, where his wife and children still live, sorting out the family home after Hurricane Sandy devastated the city late last month.
He became involved in controversy after a meeting with Manchester-based copywriter Sean Cummins, who created the Twitter account of fictional journalist Duncan Jenkins.
Cummins, under the alias of Jenkins, published Liverpool-related information picked up second-hand from websites and the tweets of mainstream journalists.
Chang, though, was said to have believed that the information was being leaked by a club insider. CCTV footage confirmed that the two men met at the Evuna restaurant on Deansgate in Manchester on August 22, and Cummins later alleged that Chang demanded to know who was passing on information to him.
In a detailed blog published on October 12, Cummins alleged that Chang, a former employee of ESPN and Sports Illustrated, accused him of costing the club money, arguing that his tweets had caused Roma to increase their asking price for striker Fabio Borini by £300,000.
It was then claimed that Chang threatened Cummins, suggesting he could get "dog s*** coming through [his] letterbox" from fanatical supporters if he continued to tweet about club matters, and that he "might even have to move house" because "football fans are crazy".
Chang subsequently told the Daily Mail that those allegations were "fictitious nonsense", but Ayre later met Cummins twice, handing over a letter of apology - albeit one containing no tacit admission that Chang had made any threats. Cummins has accepted the apology.
 
seriously , taking a step back ....you couldn't make this shit up , the whole thing from start to finish is just ridiculous . Jen chang is a laughing stock and anyone who hires him now is the fuckwit of all fuckwits .
 
"He reviewed and refocused the Liverpool Ladies and created a new impetus in relation to their structure, organisation and future playing strategy'. Eh??

Fucking hell - you couldnt make it up - 400k a year to sort liv ladies out! Who appointed this tosspot ?
 
"He reviewed and refocused the Liverpool Ladies and created a new impetus in relation to their structure, organisation and future playing strategy'. Eh??

Fucking hell - you couldnt make it up - 400k a year to sort liv ladies out! Who appointed this tosspot ?

FSG?
 
seriously , taking a step back ....you couldn't make this shit up , the whole thing from start to finish is just ridiculous . Jen chang is a laughing stock and anyone who hires him now is the fuckwit of all fuckwits .


Fancy having that as a proud achievement on your cv - he is going to get laughed at from boardroom to boardroom for that

 
Rather important that they appoint a proper, respected PR person now following this complete and utter cock up.
 
On the face of it it looked a good appointment, he just turned out to be a loom and watched too many spy films.
The ejected him and have done the right thing.

regards
 
My earliest memory of the club's supposed PR skills was sending me - after my mum had arranged it - a supporter's card, which was indeed just a white card with the club's telex address on one side and the board of directors printed on the other. I folded it up and my mum, sensing my disappointment, covered it in that shiny book cover stuff. That was the sum of the club's fan friendly activities in those days. Now I see they've done a meet the manager and Joe Allen event in a room with strange stains on the grey carpet. It's quite reassuring the club's still so incredibly shit at these things. I wouldn't want it to be slick.
 
Our old mucker Jen has now decided his family is in Monaco...

Now former Liverpool media chief Chang wants to be director of football at Monaco

By CHARLES SALE
PUBLISHED: 09:59, 28 November 2012 | UPDATED: 12:02, 28 November 2012
Jen Chang, Liverpool’s hapless former media chief who was never suited to the post, has shown an even more unlikely interest in becoming director of football at Monaco — especially as one of the reasons given for his departure from Anfield was that his family was still based in New York.
One link for Chang is that Bruce Bundrant, Liverpool’s former head of partnerships, is commercial director at Monaco. But he only overlapped with Chang at Anfield for a few weeks.

article-2239649-15A4E466000005DC-110_468x348.jpg

French fancy: Former Liverpool chief Jen Chang (right)

Chang left the club following the Twitter storm with spoof blogger 'Duncan Jenkins'.
The club were forced to apologise to Jenkins, real name Sean Cummins, for the 'inappropriate actions' of Chang, after they met in a Manchester restaurant.
Chang wrongly believed inside information used by Cummins on Twitter had been fed to him by an Anfield mole.
The fan then alleged in a blog that Chang made a series of threats to him, which included revoking his shared season ticket.
After accusing Cummins of costing the club £300,000 extra in the Fabio Borini transfer from Roma this summer because of 'information' posted on the Jenkins Twitter feed, Cummins pointed out that all his information was lifted from fans' forums.


Read more: http://www.dailymail.co.uk/sport/football/article-2239649/Jen-Chang-wants-director-football-Monaco.html#ixzz2DXWOM1b7
Follow us: @MailOnline on Twitter | DailyMail on Facebook
 
i would fucking love to know who at the club hired this chang numptie and thought he could do the job . I guess either Werner or Henry . Embarrassing as usual .
 
Ian Ross apperantly in the running as our new communications director.
Anyone know anything about him? Macca?
 
He's a very experienced journalist who spent quite some time at Everton in this role. I wasn't expecting him, partly because as far as I know he left Goodison because he couldn't stand the in-fighting - and Anfield/Melwood doesn't exactly seem like an improvement on that! He's more savvy and energetic than Cotton, but that's not saying much. If he doesn't snap again at the failings of others around him he'll be a safe pair of hands, but, once again, it's a strange volte-face by FSG - for all of Chang's failings, he had imagination, was very sensitive to new media needs and was willing to innovate with things like the 'forums meet the staff' sessions, so the baby's gone out with the bath water now with us reverting to an old school type.
 
Cheers mate. Sounds like he at least will have the experience and understanding of what this position demands. If he gets it mind.
 
It's a tiny bit puzzling. If someone had suggested bringing him in after the Suarez row to calm it all down, then bring in Chang to engage with the fans and exploit new social media, it would've made more sense to me. Ross ended up pretty disenchanted with the fans when he was at Everton. I'm probably wrong but FSG strike me as people who like to take a gamble and then go the other way when things don't work out. I don't think they were wrong to hire someone LIKE Chang. I just think they messed up by hiring CHANG.
 
So bringing in someone experienced and with local knowledge is a bad thing?

Not at all, mate. It just seems, from the outside, maybe, a bit of a retrograde step in terms of the club's broadest PR ambitions. As far as I know, Ross liked to concentrate on dealing with the old-fashioned triumvirate of UK press, radio and TV, and regarded fans as a bit of a bore and t'internet as an exotic sideshow. Someone told me he used to post on bluenose forums but actually managed to acquire a reputation - without anyone knowing who he really was - as a bit of dick. He was also well known for blasting off email replies to angry fans that managed to piss them off more than they'd been in the first place. Of course, Everton witnessed their own internal frustrations during his tenure and he might well have been justified in all or most of his frustrations, but he still seems a bit of a backward step by FSG at this stage. Not for the first time, they seem to lack the courage of their convictions. They brought in Barwick to revamp LFCTV and yet the channel seems less focussed and forward thinking than it did last year (but guests tend to wear ties. That's about it.). They brought in Chang to inject some youth, energy and imagination into the PR side of the club, and yet they now appear to be hankering after a 1970s/80s style of PR man.
 
Good point mate. I read that he likened working for Everton to a kindergarten after falling out with Elstone.
So maybe not to easy to work with.

I like the fact that he has a local background though.
 
We should pay Peter Capaldi to play Malcolm Tucker as our media man on a full-time basis. He'd soon sort the press and the FA out.
 
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