Back of Shirt sponsor?
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We have a second sponsor on our arm.
Thank you that's been corrected
It's a good idea but I don't think it works logistically.
If everyone is allowed to go after this at the same time, the value of the deals, and the quality of the sponsors will be massively reduced - this is why the quality of the sleeve sponsors at most clubs is so poor, and they're almost certainly not getting paid what the brand exposure is worth.
Probably too late now to get it on the shirt for next season anyway as shirt designs will have been approved ages ago.
If everyone is allowed to go after this at the same time, the value of the deals, and the quality of the sponsors will be massively reduced - this is why the quality of the sleeve sponsors at most clubs is so poor, and they're almost certainly not getting paid what the brand exposure is worth.
Probably too late now to get it on the shirt for next season anyway as shirt designs will have been approved ages ago.
The PL clubs have to agree to it in unison and that will not happen overnight. The real state at the back of the shirt could be nearly as lucrative as the front due to the amount of exposure it gets. The arm sponsor we get I think £5m and look how small it is and how little exposure it gets. My guess is, the club could find a company willing to pay £20m plus to have its name on the back of the shirt
I think @Beamrider is making the point that if 20 clubs have this at the same time you won’t get the cash or “quality” of sponsor you’d expect. It’s a flooded market. Only when deals start to expire there will be a steady increase on both of those points.
Nope, will end up like South American or Asian club shirts, look awful with too many sponsors on
I'm pretty sure LFC didn't really want Western Union on the sleeve any more than they wanted a fairly toxic betting company like Bet Victor on the training kit, but you have to take what you can get. I do think a back of the shirt sponsor could be lucrative in time, but not with a flooded market. The training kit, which gets good exposure, probably brings in something like 1/3 of the value of the main shirt deal.
Its worth around £15m but does not game time exposure which is far more important.
When clubs were allowed to add a sleeve sponsor did they not all try to get sponsors at the same time? This is about exploring how clubs could fill the financial black hole
Easiest way to plug financial gap or invite tenders for naming rights of the stadium
AXA - £15m (not seen that publicly, mind) v Standard Chartered £40m is about 1/3.
I think we're agreed on the point of all looking for sponsors at the same time - the sleeve issue would happen with the back of the shirt as well. If the Premier League were to allow it, everybody would be in the market for sponsors at the same time.
Pretty sure our fanbase would lose their shit if FSG tried to exploit the pandemic to do a naming rights deal for Anfield, and rightly so. I don't think they'd go there, or they'd have done it already.
I think we're agreed on the point of all looking for sponsors at the same time - the sleeve issue would happen with the back of the shirt as well. If the Premier League were to allow it, everybody would be in the market for sponsors at the same time.
Pretty sure our fanbase would lose their shit if FSG tried to exploit the pandemic to do a naming rights deal for Anfield, and rightly so. I don't think they'd go there, or they'd have done it already.
Clubs were allowed sleeve sponsors from 2017/2018 season, not all clubs went for one at the same time. The deal we had is worth £5m per year, the deal Man Utd signed a year later is worth £20m. All I am saying the club doesn't have to go for it straight away, and could decide to wait a year after but the option to add another income stream in these trouble times should be discussed even it is to ire of some diehard fans.
BetVictor deal was £15m a season
Bet Victor was £5m a year over 3 years - £15m total.
I suspect a lot of the late adopters on sleeve deals just couldn’t get a deal when they first went to tender (there was a scramble of clubs wanting to sign sponsors), although United probably did play the long game.
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