Hahaha. The Echo is truly, remarkably, shit these days.
More than half their content is derived from social media, much of that they themselves create by asking stupid questions to make polls etc.
I texted them about a nasty accident causing traffic problems a while back, they came back & asked me if I'd go take some photos on my phone of the accident & find out about it.
I replied 'Yeah, no problem at all, if you pay me your standard freelance rate'.
They didn't reply. If you were wondering why half the photos they use look like they've been taken on people's (usually shite) camera phones, that's why.